WORLD BY US

In September of 2021, American Girl released World By Us. The line made its debut with the release of Makena Williams, Evette Peeters, and Maritza Ochoa. American Girl also released shared accessories/furniture items and preorder of special designed outfits that was in collaboration with Harlem's Fashion Row. These outfits later released in early 2022. To celebrate the release, American Girl hosted a fashion show at their New York store and had special social media coverage and activities. American Girl also stated that more characters were planned to be released.  

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This line consisted of modern, diverse characters that focused on difficult and current topics. The topics are more complex than Girl of the Year or advice books that American Girl offered at the time. Topics that are covered in this line was race, immigration, and climate change. The books that correspond with the dolls include messages, information, and reader questions. World By Us was inspired by customers' desire for more character diversity and the 2020 racial injustice protests worldwide. American Girl announced the new line through a social media statement on how American Girl is commitment to Racial Equality. In December of 2020, American Girl shared that they were working developing new contemporary characters with accompanying stories. This was later to be the World of Us line. 

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In 2022, American Girl started to retire items of the line. American Girl first started retiring individual outfits and shared accessories/furniture pieces. However, Maritza became the first character doll to retire in October of 2023 with Evette following retirement soon after in January of 2024. No additional characters has been released.